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Seller Fulfilled Prime · Newark, NJ

A Newark warehouse that can keep your Prime badge.

Check my SFP fit
Dispatch · Newark, NJBefore the cut-off
Map of the US East Coast with rings spreading from Newark, New Jersey toward New York, Philadelphia, Boston and Washington. Next-day ground reaches the whole Boston to Washington corridor; nearly half the US population is within 2 business days. Boston New York Philadelphia Washington Newark
Parcels for Prime orders and own-site orders leave the Newark dock on one belt and load into the carrier van, which leaves at the daily cut-off, between 12:00 and 14:00 ET depending on the carrier. NEWARKDOCK CARRIER
  • Prime orders
  • Your own site
  • One dock, one stock

Next-day ground to the entire Boston–Washington corridor. Nearly half the US population within 2 business days.

Pick3PL matches you with a warehouse that meets Amazon’s Seller Fulfilled Prime (SFP) requirements. Our preferred partner ships from Newark, NJ, close to the East Coast’s biggest markets, and sends your Prime orders and your own-site orders out of one dock.

  • Quote within one business day
  • Matching is free for brands
  • A straight answer if Newark isn’t the fit
Why Newark for Prime

The badge depends on the warehouse behind it.

With Seller Fulfilled Prime, Amazon shows the Prime badge on products you ship yourself, as long as every delivery promise is kept. That puts the warehouse at the center of the program.

SFP requirements met

Our preferred partner warehouse in Newark meets Amazon’s Seller Fulfilled Prime requirements, so it can ship the orders that carry your badge.

Next day to the Boston–Washington corridor

By ground from Newark: New York, Philadelphia, Boston, Washington and Baltimore next business day, and Chicago, Atlanta and Ohio within two. Carrier estimates from pickup, before the daily cut-off.

Prime and your own site from one dock

Prime orders, your own site and retail come out of one inventory, so stock isn’t split between programs.

A 24/7 client portal with an assistant; people on US Eastern business hours.
The SFP path

How Amazon’s trial works, and where the warehouse fits.

Four stages, straight from Amazon’s program page. The warehouse has to perform from the first day of the trial, not after it.

  1. Stage 1

    Prequalify

    A Professional selling account, a US default shipping address and Amazon’s prequalification metrics. Selling from abroad? The Newark warehouse can be your US ship-from address.

  2. Stage 2

    30-day trial

    You ship with one- and two-day delivery options, without the badge yet, and must meet the performance requirements for 30 days.

  3. Stage 3

    Enrolled

    Prime branding appears on the products you fulfill yourself: here, from the Newark warehouse.

  4. Stage 4

    Weekly review

    Amazon checks performance every week, Sunday to Saturday. You can cap daily Prime orders to what the warehouse can ship; repeated misses can switch Prime off.

Source: Amazon’s Seller Fulfilled Prime page, checked 22 Oct 2026. Amazon publishes the current performance metrics in Seller Central.

SFP or FBA?

FBASFP
Stock sits

In Amazon’s fulfillment centers

In your warehouse, here in Newark

Who ships

Amazon picks, packs and ships, and handles customer service and returns

Your warehouse ships; Amazon handles post-order customer service for Prime items

Prime badge

Eligible once stock is in Amazon’s network

After the 30-day trial, kept through weekly reviews

Sending stock to FBA too? It has to arrive prepped, and prep happens in the same Newark building. FBA prep →

Dock to door

Packed before the cut-off, then on to the door.

Packers working at a bench stacked with flat shipping cartons in a warehouse
Packed at the bench
A courier loading cardboard parcels into a delivery van
Handed to the carrier
A couple receiving a parcel at their front door
At your customer’s door
How it works

From your Prime status to a warehouse that fits.

  1. Tell us your Prime status

    In SFP now, in the trial, lost the badge, or FBA only. Plus orders per day, SKUs and where your customers are.

  2. Newark first, then your yes

    We check our preferred Newark partner first; any other warehouse only with your yes. If your buyers are spread across the US or mostly West, a national, multi-warehouse partner is the type that usually fits, and we introduce one when it does.

  3. Move stock, then start the trial

    Your stock is received and checked in, then Prime and own-site orders ship from one dock before the daily carrier cut-off. Same-day ship cut-off between 12:00 and 14:00 ET, depending on the carrier.

DOCK
TO
STOCK

Received and live in 2 business days after customs release, guaranteed.

So your Prime listings aren’t waiting on the dock. Quote within one business day; matching is free for brands.

Questions

What Prime sellers ask first.

What does Amazon require for Seller Fulfilled Prime?

A Professional selling account and a US default shipping address, then Amazon’s prequalification metrics, a 30-day trial and, once enrolled, the ongoing performance requirements, reviewed every week. Amazon publishes the current figures in Seller Central. The warehouse’s part is keeping every delivery promise, on every day Amazon expects you to ship.

We lost the Prime badge. Can a new warehouse help us get it back?

Amazon lets you start a new trial once you prequalify again. Before you do, we check whether our preferred partner in Newark can meet your delivery promises for your products and order volume. If it can’t, we say so and suggest the type of warehouse that could.

Our customers are all over the US. Is Newark the right place?

Newark suits sellers whose buyers are mostly on the East Coast. If your orders are spread nationwide or mostly go West, one East Coast warehouse may not keep every Prime promise, and a national, multi-warehouse partner is the better type; we introduce one when it fits, only with your yes. You get a straight answer either way.

Check your fit

Tell us where your Prime orders go.

We check our preferred Newark partner first; any other warehouse only with your yes. You get a straight answer and a quote within one business day, and if your buyers are spread across the US, we say so.

  • Matching is free for brands
  • Any other warehouse only with your yes
  • Prime, your own site and retail from one stock

Also sending stock to FBA? Prep happens in the same building. FBA prep →

Check my SFP fit

First reply within one business hour (09:00–18:00 ET, Mon–Fri). Quote within one business day.

Weekend shipping needed?
We confirm weekend pickups and handling with the warehouse.

Free for brands. Partner warehouses pay us a referral fee when you sign, and some of them, including our preferred Newark partner, are affiliated with us.